Enable a team of leaders, not managers. In today’s market, everyone has the potential to be a leader, whether they're guiding a team of one (self) or hundreds. We help you build a coaching strategy that prioritizes transparency, trust, inclusivity, curiosity and diversity of thought to inspire a culture of collaboration, innovation and results.
• Org structure optimization & change management
• Culture building, OKR / KPI career progression plans and 2-way communication to attract/retain talent
Contextual targeting to excite & delight your ideal client. Whether you're an impact-driven startup or Fortune 500 innovation unit, we help prioritize the key initiatives and sequence of deployment to generate sustainable traction and network effects on a path to product/market fit:
(1) Identify the ideal customer(s) and addressable market best aligned to your offering.
(2) prioritize the verticals, channels and partners to reach your target audience based on the current market and stage of your product.
(3) create unique positioning to solve key pain points and differentiate.
(4) build compelling thought leadership across the customer journey.
• Market opportunity analysis
• TAM/SAM/SOM and ICP definition
• Business plans and financial models
• Revenue and growth roadmaps
• Vertical and channel strategy for new product launches
• Thought leadership positioning campaigns
Sales & marketing playbooks that engage & convert. We help you build and optimize scalable growth workflows across the customer journey, from defining key stakeholders in your ICP profile to assembling a marketing toolkit aligned to your ICP’s POV.
• Strategic pricing and product bundles
• Training (roleplaying, objections, land & expand, new products)
• Content to close (case studies, pitch materials, collateral)
• Customer journey mapping
• Sales and marketing motions aligned to your product roadmap (PLG, solution sales and hybrid)
• CRM optimization: A/B testing, gap analysis and SDR/AE/CSR handoffs
Optimize your stack for growth. Revenue at scale comes as much from the systems you implement as the people who execute on them. Even small stack updates at scale can translate into big growth.
We collaborate with your sales, marketing and IT teams to identify gaps and a stack optimization strategy aligned to your business model, sales/ marketing motion and ICP needs.
• Cross-team analytics dashboards to reveal directional trends, BI and usage/attribution data to aid in customize prospecting and nurture campaigns
• Simple architecture to enable a rich content library for sales training, pitches and marketing campaigns
• Prioritization of the tools that will improve outcomes across your customer journey and sales funnel